Even though the economy isn’t as great as it could be, New York City’s luxury children’s clothing store, Estella, is still going strong.
The owner of the store Chike Chukwulozie, was recent interviewed by Fox Business News Online. He says:
“I believe one of the reasons that my business is doing so well is that affluent parents who may cut back on their own indulgences are still eager to indulge their children and unapologetically provide them with the very best that money can buy. Our focus remains unchanged, with an emphasis on quality not cost. Estella is dedicated to providing an unparalleled shopping experience for parents, grandparents, and everyone who wants to indulge children in nothing but the best.”
“In the U.S. alone, children’s clothing sales are expected to reach $131.5 billion by 2012. I think these figures clearly demonstrate that if there’s one thing that parents don’t skimp on, it’s their children.”
“Our customers come from all walks of life. They’re bankers, artists, and celebrities. They generally work 40 to 65 hours per week and have individual incomes in excess of $150,000.”
“There will always be parents who want their kids to enjoy the quality and fashion that our brands deliver. Our customers know and understand the value of quality. The pieces we sell are meticulously crafted and serve as cherished keepsakes long after a child has grown.”
“Adult consumers have long looked to Europe for fashion and style inspiration. Estella gives parents an opportunity to get that same fashion-forward sensibility for their children.”
Where do you shop for your child’s wardrobe?