The Heinz food company is releasing a new product – Heinz First Steps Toddler Cookies in order to demonstrate “its ongoing commitment to pushing innovation forward through the infant feeding category.”

Heinz’s Brand Manager, Jennifer Harker, said about the Heinz brand and new product:

“We know that Heinz is a brand that mums know and trust. Research into the category has shown that Mums are looking for finger foods they can reward and enjoy with their toddler but as there is a limited choice, 68% of Mum’s are opting for an adult alternative.”

While Heinz’s Senior Brand Manager, Jack Wallace, had this to say:

“Heinz’s team of baby experts, including development chefs and nutritional specialists ensure these tried and tested products have the great taste you’d expect from Heinz. By developing our existing portfolio and investing in new products, we are helping to drive sales for our retail partners by keeping mum in the baby aisle for longer as well as attracting new buyers.”

Source: http://www.marketingweek.co.uk

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